Publya is an Independent Trading Desk specialized in Programmatic Media Buying. Through the use of the best DSPs and DMPs platforms available in the market, Publya manages omnichannel campaigns – delivering display and video ads to a qualified and segmented audience.
The company is a certified Google Partner member, having the know-how required to plan, manage and optimize Google Adwords campaigns – including Search, Mobile, Video and Shopping. Publya also plans and manages Facebook, Instagram, Linkedin and Waze campaigns.
Your ads are shown only to the audience that is relevant for your brand and in high quality inventory, securing the best performance for your digital marketing strategies.
Through the use of Demand Side Platforms, Publya plans and manages Display campaigns that are delivered on desktop and mobile devices. Publya combines different programmatic strategies, that work together to achieve the best results for the advertisers.
Your video advertisement campaign appears directly preceding an online video, either on desktop or mobile devices – and only to users relevant for your brand.
Reach the right users based on where they are in real time with endlessly customizable geofencing. Publya uses the best location data avaiable in the market, that you can use to segment your campaign using attributes such as geography, category, brand, and targeting radius.
Your first-party data is your most valuable asset. With Publya you can transfer your offline data to an online environment, fulfilling your marketing needs.
Design & Creation