Creation briefing

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CREATIVES BRIEFING — BANNERS

→ It’s not necessary to fill all fields below in case there’s freedom for creating

→ Don’t forget to send your logo in high resolution to whoever’s assisting you at Publya

 

Requester's name

Requester's e-mail

Requester's telephone

Who's assisting you at Publya




Business name

Campaign goal

Target audience (age group, gender, social class, etc.)

What colors should be used — or not?

Is there any pre determined photos? If so, please send them in high resolution

How many and which formats are being made? Check www.publya.com/especificacoes to see the main ones

What specific information do you need in your creatives?

Is there any pre determined headline/call to action for your creatives?

Landing page (where users are directed when clicking your ad)

Should the art direction follow any pre determined website/page concept? Add any necessary links

In case your landing page advertises any specific product, should the price be shown?

What are your competitors?

Should your landing page follow a concept that's modern or classic?

List 3 words that conceptualize your brand/product/business

Is there preference for any kind of typography? (bold, manuscript, serif, etc.)

Extra references

Campaign period

Any other relevant information



 

If there’s any questions, contact Publya through +55 (48) 3025-7721. Thank you!

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