Strategy codes

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ESTRATEGY CODES

Codes – Nomenclatures – Understandings

 

Display Media — Banners

DAO – Wide Display – Low segmentation, optimized media by the platform.

DWA – Wide Whitelist Display – Low segmentation, media delivered only in a wide list of websites.

DCS – Contextual Content Display – Segmentation by page content or theme.

DWN – White List Display – Portais e Noticias – Pre-determined list of news websites.

DWL – White List Display – Segmented – Pre-determined list of websites.

DWP – White List Display – Segmented – Premium – Small list of extremely specific websites.

DPD – Private Deal Display – Delivers in only one website; pre made deal between Publya and Publisher (website’s owners).

D1P – Behavioral Target Display – Publya – Mapped users within the target audience (Publya database)

D3P – Behavioral Target Display – 3rd Party – Segmentation through purchase of 3rd party data, provided by Navegg and Tail Target.

D3S – Behavioral Target Display – 3rd Party – Serasa – Segmentation through purchase of 3rd party data, provided by Serasa Experian.

DRG – Retargeting Display – Ads are shown to users that already entered the advertiser’s website.

DRE – Retargeting Email Marketing Display – Ads are shown to users that got an e-mail sent by the advertiser.

DRD – Dynamic Retargeting Display – Special automated ads to users who entered each page of the advertiser’s website.

DHL – Hyperlocal Display – Limited Area – Mobile media delivered only to users located in the few areas defined by the campaign.

DHA – Hyperlocal Display – Wide Area – Mobile media delivered only to users located in the many areas defined by the campaign.

DOD – Data Onboarding Display – Media delivered only to the advertiser’s contacts database.

 

Pre Roll Video – Video ad shown before content videos

VAO – Wide Pre Roll Video – Low segmentation, optimized media by the platform.

VWA – Wide Whitelist Pre Roll Video – Low segmentation, media delivered only in a wide list of websites.

VCS – Contextual Content Pre Roll Video – Segmentation by page content, theme or channel.

VWL – Whitelist Pre Roll Video – Pre-determined list of websites and/or channels.

V1P – Behavioral Target Pre Roll Video – Publya – Mapped users within the target audience (Publya database)

V3P – Behavioral Target Pre Roll Video – 3rd Party – Segmentation through purchase of 3rd party data, provided by Navegg and Tail Target.

V3S – Behavioral Target Pre Roll Video – 3rd Party – Serasa – Segmentation through purchase of 3rd party data, provided by Serasa Experian.

VPD – Private Deal Video – Delivers in only one website; pre made deal between Publya and Publisher (website’s owners).

VRG – Retargeting Pre Roll Video – Video ads are shown to users that already entered the advertiser’s website.

VRE – Retargeting Email Marketing Pre Roll Video – Ads are shown to users that got an e-mail sent by the advertiser.

VOD – Data Onboarding Pre Roll Video – Media delivered only to the advertiser’s contacts database.

 

For more detailed specifications of any format, access https://www.publya.com/especificacoes

If there’s any doubt, don’t hesitate in contacting Publya through +55 (48) 3025-7221. Thank you!

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