What is an Adserver?

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What is an Adserver?

AdServers are servers responsible for extra services in a campaign. They are indicated for campaigns in which special banners will be used, which normally demand more weight of the file. These banners are called richmedia banners, where videos or special interaction features are added. In addition, there are large clients who need to audit campaigns operated by Publya to follow internal guidelines. In these cases the client will have an Adserver that will record the performance of the campaigns, counting clicks and impressions.

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