What is the difference between Post-Click Conversion and Post-View Conversion?
Post-Click conversion means that the user clicked on the banner and on the same visit made a conversion on the site.
Post-View Conversion means that the user just saw the banner (without clicking) or clicked on the banner and did not convert. However, if at some point within 30 days this same user returns to the site and converts, the DSP will count this conversion to the campaign results. Google Analytics does not count Post-View Conversions yet.