Why does the Landing Page of some campaigns need to be HTTPS?

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Why does the Landing Page of some campaigns need to be HTTPS?

HTTP is the protocol used for transferring pages on the Internet. When user data such as name, address, CPF and others are typed in the destination URL of a campaign, this protocol must have extra security for the transfer of this data on the internet, avoiding theft of information. When the site has this reinforcement, HTTPS (security) appears instead of HTTP. For this reason, the URL with the HTTPS security service is mandatory whenever the user needs to fill out personal data in a Lead, register or login. If the page does not have this HTTPS security, AdExchange will block the campaign. This does not depend on Publya, it is a rule of the Exchange itself.

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